← All Products
PharmafieldfloPowered by ABS · Align Business Systems
PharmafieldfloPowered by ABS · Align Business SystemsPHARMA FIELD FORCE, ONE SYSTEM
Every doctor call, planned, reported and reviewed.
Monthly call plans, reporting within 48 hours, doctors and institutes, activities, samples and gifts — one system for your reps, managers and head office, on the web and on the phone.
Call planningCall reportingDoctors & institutesActivitiesSamples & giftsDashboardsMobile · offline
see it as…
Every call of the day on one board — report one, defer one, or add a call that was not on the plan.
Today's callsCALLLive · 31 Oct 20263 planned · 2 completed · 0 unplanned · 1 deferred
Planned3
AR
Dr. Asma Rauf
Cardiologist · Clinic · Riverside
KS
Dr. Kamran Shah
Physician · City Hospital · OPD
IQ
Dr. Imran Qadir
Paediatrician · Clinic · Old Town
Completed2
SN
Dr. Saima Noor
Physician · Clinic · Hillcrest
AH
Dr. Adeel Hassan
Diabetologist · Medical centre · Parkview
Unplanned0
Deferred1
RA
Dr. Rabia Aslam
Dermatologist · Clinic · Lakeside
3
Planned, not yet reported
2
Total completed
33%
Plan coverage
1
Deferred, with reason
THE CALL CYCLE
One call plan, from the rep to head office.
The plan a rep makes at the start of the month is the same record the manager approves, the rep reports, and head office reads in its dashboards.
01 / 08
ONE MONTH · FOLLOW THE CALL
ARAli Raza · Central zone
STEP 1 OF 8
Plan the month
The rep plans next month's calls by doctor and week, or copies last month and adjusts.
CALL › November plan · 46 calls · copied from October
Plan the monthManager approvesVisit the doctorReport the callUnplanned callAuto-deferredManager reviewDashboards
every call accounted for
MONTHLY PLAN · TRY IT
Plan the month in minutes.
Copy last month, adjust the weeks, and see at once which doctors are below the visits their tier asks for. Then send it for approval.
Plans open 10 days before the month and lock 3 days before it starts. Both are settings.
Call plan · NovemberPLANDraft
DoctorW1W2W3W4Visits
ADr. Asma RaufCardiologist0/4
ADr. Adeel HassanDiabetologist0/4
BDr. Kamran ShahPhysician0/2
BDr. Saima NoorPhysician0/2
ADr. Lubna TariqGynaecologist0/4
CDr. Imran QadirPaediatrician0/1
Tick the weeks, or copy last month
0 calls planned
WHY Pharmafieldflo
One system, five promises.
Hover or tap each one.
01
Policies you change yourself
Windows, lead days and targets are settings with limits, changed by your admin, not by a developer.
02
Reported within 48 hours
Calls are reported inside a window your company sets. After it, the call is deferred with the reason "Not reported in 48 hours".
03
From the country to the call
Every number on a dashboard opens the list behind it, down to the rep's single call.
LIVE BOARDS
Every desk sees the same numbers.
Dashboards, doctors, activities, samples, policies and reports all read the same calls. Pick a board and try it.
Coverage dashboardDASHThis month · drill down
RegionPlannedCompletedUnplannedDeferredCoverage
Central region2,2101,88426015185%
North region1,4601,20113311882%
Click the first row to drill down · demo data
DashboardCountry, region, zone and rep
Every number opens the list behind it
Total completed = planned + unplanned
WEB AND MOBILE
A phone app that works offline.
Reps plan and report on the phone; managers approve on the go. The day's plan stays on the phone, so a call can be reported in a basement clinic and synced later.
Same rules on the web and on the phone
Sign in with email and password
Day plan kept on the phone
Reported calls sync when back online
Location on calls only if your company switches it on
Today's callsOffline · the day plan is on the phone
Dr. Asma Rauf10:30
Dr. Kamran Shah11:15
Dr. Lubna Tariq12:40
MADE FOR THE FIELD
Made for how pharma sells, built in-house.
For pharma companies selling across a country or a region: regions, zones and territories, amounts in your own currency, and patchy signal in the field. Designed, built and supported in-house by ABS.
RG
Your sales structure
Country, regions, zones and territories, with every rep and manager in place.
All regions › South › Central zone
$
Your currency
Honorarium, activity budgets and sample value in your local currency.
$2,500 honorarium
48
Your own rules
The reporting window and plan lead days are set per company.
48 h · a setting
⇅
Patchy signal
The phone keeps working offline and syncs when the signal is back.
3 calls waiting to sync
MODULES
Every part of field work, one system.
Six modules on the same doctors and calls. Activities, samples and gifts, and honorarium are switched on per company.
PLANCall planning
The month planned by doctor and week.
Copy last month
Tier visit check
Plan approval
CALLSCall reporting
Every call ends with a status.
48-hour window
Unplanned calls
Deferred with reason
DOCTORSDoctors & institutes
Who to see and how often.
Tiers A, B, C
Visit frequency
Clinics & hospitals
ACTIVITIESActivities
CMEs and round tables.
Doctors & products
Venues
Honorarium approval
STOCKSamples & gifts
From the warehouse to the doctor.
Request & approve
Dispatch
Issue on the call
REPORTSDashboards & reports
The numbers, down to the call.
Drill-down
Report criteria
Excel & PDF
The masters every module reads from.
Users & rolesRegions & zonesTerritoriesProductsSample & gift itemsDoctorsInstitutesVenuesSpecialitiesHolidaysSettingsApproval chains
PLATFORM & SECURITY
Built on the Align platform, controlled like an ERP.
Rights per screen and a data scope per role: a rep sees their own calls, a manager their team, head office everything. Pick a role to see it.
ROLE-BASED RIGHTS ON EVERY SCREEN
SCREENCREATEEDITVIEWAPPROVE
Call plan✓✓✓—
Call report✓✓✓—
Doctors——✓—
Activities✓—✓—
Samples & gifts✓—✓—
Reports——✓—
Settings————
DATA SCOPE
OwnTeamUnitAll
Rep · Their own calls and doctors
AUDIT STAMP · EVERY RECORD
CreatedRep · Ali Raza · 15 Oct 2026, 09:14
Last changedRep · 16:59 today
CONTROLLED LIKE AN ERP
Sign in with email and password
Role-based rights on every screen
Data scope: own, team, unit or all
Every record stamped with who created and changed it
Your logo and colours
POLICIES ARE SETTINGS
Reporting windowPlan lead daysCall targetsActivities on/offSamples & gifts on/offHonorarium on/offLocation on calls
Designed, built and supported in-house by Align Business Systems in Karachi — one team from discovery to support.
HOW WE DELIVER
From discovery to go-live and beyond.
01Discovery & Fit
We map your process, teams, gaps and goals before building anything.
02Product Engineering
We design and develop scalable software around your real workflows.
03Implementation
We deploy, configure, train and launch with minimal disruption.
04Support & SLA
We stay involved with support, updates and managed service.
05Insight & Optimization
We use feedback and analytics to continuously improve.